Blanc 27 Floral Design

Brand Identity, Fine Line Artistry, Illustrations, Event Merchandising , Logo Design, Web Design, Naming

We were first approached by Anaerobe Floral to redesign their logo, to get it ready for the launch of their new flower subscription service in 2020.

Through out graphics design process with them, we ended up with this rose logo, with the slogan "thorns have roses" which was taken from a famous quote by Pablo Picasso. We absolutely loved how the quote worked with this brand image

However, through out our graphic design meetings in Sydney, both us and Anaerobe Floral are questioning this brand name, which is hard to pronounce, hard to remember and we expressed our concerns for the website design element of the potential site www.anaerobeflorals.com.au

and the issues this lengthy domain will cause in the form of lost traffic and sales.

Through our extensive workings together, after a creative and graphics design process, we eventually landed on BLANC27 and the website

www.blanc27.com

The website was since built by us and we help launched the Fresh Flower Subscription service to great success!

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